TikTok is introducing a new feature that enables them to lessen the quantity of AI-made media appearing in their streams. This move comes as the company announced that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale launch. This development aligns with a increase in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, based on their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its app identified as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the app every day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by opening the “manage topic” option in the app and choosing “AI-generated content”. Additional categories that are already be modified under the filter encompass news, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies require users to label convincing AI-generated content, and it forbids malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the platform will from now on attach an AI-generated watermark to content made using its built-in AI features, or identified by an cross-platform project for identifying artificial media. This measure is aimed to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore introducing a $2m educational fund for professionals and organizations to develop educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The platform has justified its content review process, following discussion over plans to make redundant hundreds of safety staff in Britain. It is expected to eliminate hundreds of positions in its content moderation division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by staff. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
